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Agriculture and Nature Tourism is widespread in America and in many instances the driving force to a community's prosperity. It is business conducted by farmers or ranchers on their working agricultural, horticultural, or agribusiness operation and brings much enjoyment and education to the many people that visit them. Each year many visitors reap the benefits of entertainment, recreation, participation, and education as they flock to farms and ranches in nearby areas. People who live in urban areas want to know where their food is grown and locals want to support neighboring farms.

There are many successful agritourism operations here in our counties including;
  • apple ranches
  • "choose n' cut" Christmas tree farms
  • olive oil producers
  • vineyards and wineries.
These businesses know the value of sharing their farms and ranches with the public in order to educate people about the importance of agriculture in California.

The University of California Agriculture and Natural Resources division publishes several workbooks to help new businesses get started and advise potential farmers and ranchers about land use, startup costs, and best practices.See the UC Small Farm Program website for more information.

Agritourism Connections
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    UC SAREP receives USDA FMPP grant to strengthen local food networks

    The USDA Agricultural Marketing Service recently published the recipients of Farmers' Market Promotion Program 2020 grants. The UC Sustainable Agriculture Research and Education Program (UC SAREP) is excited to announce that our project proposal,...

    By Penny A. Leff
    Author - Agritourism Coordinator/Public Education Specialist
  • Cindy Kathy with map
    Elderberry Workshop at Riverdance Farms

    Outdoors. Social Distance. Face Masks. Elderberries! Cindy Lashbrook, co-owner of Riverdance Farms on the Merced River, grows organic walnuts, cherries, blueberries and more. Most years, she organizes the popular Pick and Gather Festival with U-Pick,...

    By Penny A. Leff
    Author - Agritourism Coordinator/Public Education Specialist
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    Rural Tourism Webinar Friday June 5

    Celebrate World Environment Day by joining ACDI/VOCA and Agritourism Experts David Visher & Penny Leff on Friday, June 5, at 11:00 am EST (8:00 am PST/19:00 GMT+4) for the live webinar “What Is Rural Tourism? Opportunities for...

    By Penny A. Leff
    Author - Agritourism Coordinator/Public Education Specialist
  • Sonoma County Farm Trails Shelter-in-Place Resources
    Farms and ranches sell direct online - Please help grow connections!

    Communities support their local farms and ranchesDuring this COVID-19 emergency, as most agritourism operations have canceled events and on-farm activities, many are refocusing on direct sales - selling  to their local community members directly...

    By Penny Leff
    Author - Agritourism Coordinator/Public Education Specialist
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    Farmers & Ranchers invited to February agritourism workshops

    Hello California farmers and ranchers. Are you considering inviting visitors to your land for extra income, public education and community connections? Or are you already an agritourism operator interested in networking with others involved in California...

    By Penny Leff
    Author - Agritourism Coordinator/Public Education Specialist