Central Sierra
University of California
Central Sierra

First Time I've Seen Strawberry Marketed by Variety

Here's a first for me, maybe for a lot of you as well.  By way of colleague Laura Tourte, we have an example of Chobani Yogurt being marketed as a having a taste of a specific strawberry variety in it - in this case the UC variety Monterey.  Really intriguing to see this and something to think about.

Photo courtesy Laura Tourte, UCCE.

Posted on Friday, June 1, 2018 at 3:24 PM

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