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UC Cooperative Extension invites community to California Regional Agritourism Summits

The University of California Small Farm Program and UC Cooperative Extension advisors in four California regions are working with local partners to organize Regional Agritourism Summits for everyone involved in California agritourism. The Summits will be occasions for farmers, ranchers, county planners, the tourism community and others involved to share, learn, and plan together.

Regional Agritourism Summits 2017

Agritourism operators, tourism professionals, county, city and state staff and officials, community organizations, agricultural organizations, tour organizers and all others who are connected to California agritourism are invited to join the conversations. Presentations and discussion topics will include county regulations; marketing plans; social media and event organizing training sessions; itinerary development; liability; financing ideas for agritourism development; and more.

Each summit was planned by a local team to best reflect the needs of the region, so each will be unique. Each summit will be a participatory, all-day session with lunch provided.

Participants are invited to bring marketing and organizational information to display and share.

To register and learn more, please visit http://ucanr.edu/summits2017. A registration fee of $25 is requested, payable online or by check.

  • Yolo/Sacramento/Solano Agritourism Summit: Monday, February 13, 2017
    UC ANR Building, 2801 Second Street, Davis CA 95618
  • Sonoma/Marin Agritourism Summit: Thursday, February 16, 2017
    Petaluma Community Center, Lucchesi Park, 320 N. McDowell Blvd, Petaluma CA 95954
  • Stanislaus/San Joaquin/Merced Agritourism Summit: Thursday, March 23, 2017
    Stanislaus County Agricultural Center, 3800 Cornucopia Way, Modesto, CA 95358
  • Riverside/San Bernardino/San Diego Agritourism Summit: Wed., March 29, 2017
    La Sierra University, 4500 Riverwalk Pkwy, Riverside, CA 92505

UC Small Farm Program Agritourism Resources
The UC Small Farm Program has been working for more than 15 years with UC Cooperative Extension advisors and others to develop resources and connections for California agritourism operators. The UC agritourism website hosts useful factsheets and research.  The online agritourism directory and events calendarhelps visitors find farms and ranches to visit. And, the monthly California Agritourism newsletter shares news and resources for the agritourism community.

Funding for this project was provided in part by the USDA Farmers' Market Promotion Program.

More Information: Penny Leff, UCCE Agritourism Coordinator, paleff@ucdavis.edu, 530-752-7779.

Posted on Friday, January 27, 2017 at 10:53 AM

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